Q2 & Revenue Growth
Fewer ads & More revenue? 💥
Ready for Q2? Meme tokens surely are!
Trading these tokens has shot up to record levels on decentralized exchanges.
In March, DEXes had their busiest month ever, thanks to all the trading happening with meme tokens. $261 billion worth of tokens!
Even Vitalik says he’d rather “swim with this current rather than against it.”
So, even though these tokens might seem like jokes with their dog themes or funny names, they're actually pulling in some serious trading action.
Are they worth the hype? Let us know in the poll at the end of the newsletter!
What's on the table for today:
Latest news
We interviewed the VP of Growth at Kraken
Community Spotlight
Two Growth Hacks
Let’s dive in!
👉 Google's working on fixing Chrome's tracking issues, with one percent of browsing now without third-party cookies.
But there's still uncertainty about how things will work post-cookie era, despite ongoing tests in Google's Privacy Sandbox. (LINK)
👉 Microsoft encourages marketers to dive into AI with a fearless test-and-learn attitude.
Rethink what's possible and embrace AI's transformative potential, envisioning a future where AI works in harmony with human productivity and creativity! (LINK)
👉 Publishers are feeling the heat to go green as major brands set net-zero targets, putting pressure on their sustainability strategies.
Regulatory requirements, like the EU's Corporate Sustainability Reporting Directive and U.S. carbon reporting regulations, further compel publishers to take action to avoid legal repercussions and financial penalties. (LINK)
👉 Reddit now has a chatbot that helps companies write better ads for its users. This new tool, part of Reddit's ad manager, creates ad headlines that fit well with the site's quirky community.
It's part of Reddit's plan to make advertising easier for all kinds of businesses, big and small, by using AI to improve ads. (LINK)
👉 TikTok is now favoring longer video. This trend benefits publishers. Why? They can reach a wider audience and engage viewers for longer durations, ultimately driving more traffic and potentially increasing revenue. (LINK)
We speak and record conversations with CEOs, Founders, and Marketers in Web3.
We dive into top brands’ techniques and valuable strategies. From the very best in the space.
This week, we discussed with Matthew Howells-Barby, VP of Growth at Kraken.
We're excited to share his thoughts including…
🏎️ WHY Kraken sponsors the Williams FORMULA 1 team
🏢 The HUGE opportunity for growth in the RETAIL segment
🚨 The RISKS of growth, and Gary from the SEC
🤔 MEASURING outcomes and staying nimble
Community Spotlight is where we share some great work from the web3 space & the DOT community.
This week, we’re featuring Centrifuge.
Centrifuge has been building, growing, and leading the real-world asset category since 2017.
Notable firsts include minting MakerDAO’s first real-world asset, structuring the first on-chain securitization, launching the RWA Market with Aave, and bringing the first credit fund’s operations on-chain with BlockTower.
Centrifuge provides both the infrastructure and ecosystem to tokenize, manage, and invest in a complete, diversified portfolio of real-world assets.
Centrifuge is growing fast and looking to hire people passionate about building for the intersection of traditional and decentralized finance.
#1 - $25k from less than 2k subscribers 🔥
Quality over quantity, right? What else can you do to better monetize your newsletter?
Offer high-dollar products and services to the best subscribers.
Provide valuable free content with the option to purchase courses, coaching, and services.
Aim for 100 active paid members.
#2 - Fewer ads & More revenue? 💥
Wondering if there’s a platform that allows you to:
💰 Add incremental revenue to your website effortlessly?
🤝 Keep your existing networks intact while boosting performance?
🔒 Seamlessly integrate with Adsense, Ezoic, Mediavine, and more?
🙌 Choose the ad units that work best for your website?
There is. Join DOT Publishers!
Cheers,
DOT Team
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