Here's a 🍪 Riddle
And 3 Growth Hacks
Ever feel like the ad tech industry is playing a game of cookie roulette? Well, Google just pressed pause on the drama for the third time! 🍪
They delayed the demise of third-party cookies on Chrome due to regulatory concerns and industry readiness.
Despite mixed reactions, some industry insiders see the delay as a chance to fine-tune privacy-safe solutions. But others are urging the industry not to lose momentum in the shift away from cookies.
In the end, it's a waiting game as Google and regulators work through the cookie riddle. Ready for the next twist?
What's on the table for today:
Latest news
Community Spotlight
Three Growth Hacks
Let’s dive in!
👉 OpenAI's ChatGPT is facing another privacy complaint in the EU. It highlights ChatGPT's struggle to correct the misinformation it generates about people, raising concerns about GDPR compliance. The penalties? Could be huge. (READ HERE)
👉 While some reports suggest a decline in users, X is still going strong, serving over 111 million users in the EU. Sure, the growth is not fast, but their advertising options are improving. So, even though Elon Musk's influence may stir debate, X remains a go-to platform for many. (READ HERE)
👉 Perplexity, a fresh face in the search business, is stepping into the world of enterprise tech with its innovative generative search technology. With some new funding in its pocket, it's already catching the eye of clients like Universal McCann and Zoom.
Perplexity is determined to shake up enterprise search using AI. (READ HERE)
👉 Reddit's CMO busted some myths about advertising on the platform. She highlighted how brands can win over Redditors by joining conversations authentically. With contextual targeting and innovative ad formats like Free Form ads, Reddit is not only about brand awareness but also driving sales. (READ HERE)
Community Spotlight is where we share some great work from the web3 space & the DOT community.
For this week’s edition, the spotlight is on Smol.
Smol started life as a roster of dApps designed to make common crypto tasks easier. Whether it’s sending tokens to multiple addresses in one tx with Disperse, or migrating all your tokens from one wallet to another, Smol was born from a desire to make ‘blockchain chores’ simpler and painless.
With the launch of Smol v2, these dApps have undergone an extensive UI facelift and much-needed UX full-body sculpting.
At the heart of Smol v2 is the ‘stored locally’ address book designed to save users time and protect them from common address spoofing scams. This address book powers the Smol hub, where the magic happens, from simple token sends to full-on disbursements.
Stay tuned for more Smol dApps launching in the coming months! Like Smol Earn, designed to be the most user-friendly way to access DeFi yields.
#1 - Link Building ‘Bait’ 😳
Basically, you mention a person or brand in your content, then send them a heads-up - "Hey, check out what we said about you!". It's called "ego bait" because it strokes their ego, a bit. :)
Let's say you're writing a blog post about the top crypto to watch in 2024. You mention a new DeFi platform, and then you reach out to let them know you've featured them. “Maybe you can share it on your socials, or add the link on your own blog”.
Making connections and getting backlinks.
#2 - Your Landing Page? A Letter 💌
You read that right. If you go on your landing page, is the copy difficult to read? Does it sound too formal, or too stiff?
Well, it shouldn’t. It should sound exactly as you’d speak. Like you are talking directly to your customer.
So imagine you’re writing them a letter. Be natural. And don’t highlight the benefits of your products, but rather how you solve the customer’s problem.
Ready to rewrite?
#3 - Strong Opener 💪
A great social media post needs one thing. A strong opener. The only way to stop people in their scrolls.
You can do that by using powerful language. Inspired by Justin Welsh:
Instead of writing "I quit my job" - "I escaped the rat race."
Instead of writing "Companies could onboard employees better" - "Most companies suck at onboarding."
Instead of writing "Many Twitter users think LinkedIn is useless" - "Twitter hates LinkedIn."
Something Fun
How can we help you grow?
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Cheers,
DOT Team
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What did you think of today’s edition?