Google. Screwing It Up. Again
And is the print back?!
Google's new AI search feature, AI Overview, has hit a rough patch since its launch in the US.
Users have noticed some pretty big mistakes. False claims, bad medical advice, and even strange tips. Like adding glue to pizza cheese. What?!
Google may have rushed this out too soon. But with so much AI-generated content out there, it's getting harder to keep everything accurate anyway.
How can we keep things trustworthy?
What's on the table for today:
Latest News
Interview with the CEO of Tweed
Two Growth Hacks
Let’s dive in!
👉 Google's decision to delay the end of third-party cookies has sparked a wave of theories and controversy.
Some believe Google is stalling due to regulatory concerns, while others think it's a strategic move to maintain control and protect profits. Critics argue that Google's actions could harm the open web by making advertising outside its ecosystem more difficult and expensive. Meanwhile, alternatives like the Privacy Sandbox haven't impressed many in the ad tech industry.
As the debate continues, what’s the best you can do to adapt? (READ HERE)
👉 What do everyday users think of Google’s AI-powered search?
A recent survey shows mixed feelings. While 44% are familiar with terms like "generative search," many aren't actively looking for AI-powered results. Trust is a big issue: only 37% of users who tried AI searches found them more satisfying. People still want accurate and reliable answers. (READ HERE)
👉 Guess what? Two digital publishers are dipping their toes back into the print game this year. Yeah, you heard that right!
Nylon and Complex are bringing back their print editions! More than $$, this is a branding tool. And get this, even old-school print giants like The Atlantic and Time are seeing a bit of a boost in their print revenue. (READ HERE)
We speak and record conversations with CEOs, Founders, and Marketers in Web3.
We dive into top brands’ techniques and valuable strategies. From the very best in the space.
This week, we highlight Ioana's interview with Michelle Letzer (CEO at Tweed).
Key Takeaways
Taking it Slow: in tough times, listen to the market instead of rushing
Staying Close to Customers: keep in touch with them to understand their needs. Involve the whole team, including engineers, in helping your clients.
The Personal Element: Events and conferences are super important for networking, but also for marketing in web3.
Marketing to Developers: share useful content like blogs and tutorials.
#1 - Content Personalization 🎯
Ever thought about tailoring your content to each user's preferences?
Start by gathering data on your users. Behavior, interests, and demographics.
Then, use this data to deliver personalized content recommendations, suggested articles, or targeted newsletters.
By serving up content that resonates with each user, you'll keep them engaged and coming back for more. Plus, it can lead to higher click-through rates and increased time spent on your site.
#2 - Mobile Optimization 📱
When was the last time you took a deep dive into your website on mobile?
Is it smooth sailing, or are there bumps along the way? Check loading times, font sizes, and button placements to ensure everything looks and works great on smaller screens.
Don't forget about mobile SEO either! Optimize your content for mobile search and make sure your site loads lightning-fast to keep those mobile users happy and engaged.
Something Fun
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Cheers,
DOT Team
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