Case Study: Business Cloud
Tech & Innovation News Website (Originally Published in September 2022)
"We needed a trust-worthy partner to grow our business. DOT proved to be the best!"
Jonathan Symcox, Editor
Business Cloud is a technology publication. They cover news and features highlighting innovation within the UK tech scene, from AI and the cloud to immersive platforms and wearables through in-person and virtual events.
Their audience is primarily based in the UK and the US.
Business Cloud was looking for the best solution to monetize their programmatic advertising. They needed a partner that integrated with both their websites (Business Cloud and TechBlast) without slowing them down.
The team wanted to provide relevant ads to their audiences, whilst offering a clean browsing experience. In addition, they sought extra revenue to power up their business.
Using DOT’s programmatic demand, Business Cloud achieved a dramatic increase in ad revenue (more than 10X) from just a couple of test spot placements. After seeing these promising results, Business Cloud quickly expanded their collaboration!
The Challenges
“DOT has been a pleasure to work with! As we look to grow our brands and websites, we wanted a partner who could optimise our ads and generate an additional revenue stream.”
The Solutions
Results Seen
- 10X Programmatic Ad Revenue
- +39% Fill-Rate
“DOT’s team support has been excellent! From our initial meeting, we were offered in-depth explanations, examples, practical solutions and, later, a working revenue stream!”
"We needed a solution that could be integrated with our websites without slowing them down, providing relevant ads to our audience. DOT met all our expectations!"
Jonathan Symcox, Editor