Best Banner Ad Sizes to Boost Your Revenue in 2024
Learn how to optimize your ads for more engagement and revenue.
Picking the perfect banner ad sizes is a big deal for those who want to make the most money from their websites.
There are tons of options out there, but some sizes work better than others at grabbing attention and getting people engaged.
Let's dive into the top banner ad sizes for publishers!
Best Banner Sizes for Desktop
Large Rectangle (336×280)
Medium Rectangle (300×250)
Leaderboard (728×90)
Half Page (300×600)
Large Leaderboard (970×90)
Wide Skyscraper (160×600)
Skyscraper (120×600)
Billboard (970×250)
Portrait (300×1050)
Best Banner Sizes for Mobile
Rectangle (300×250)
Mobile Leaderboard (320×50)
Large Mobile (320×100)
Square (250×250)
Small Square (200×200)
Best Banner Sizes
300 X 250 Medium Rectangle
The medium rectangle is one of the top-performing ad sizes. Stick it above the fold for high CPMs. Pairing it with a leaderboard ad can bring in even more cash.
Alongside the medium rectangle, the large rectangle (336X280) is also a hit because it's similar but lets you cram in more content.
728 X 90 Leaderboard
These ads are super easy to put up and are always in demand. They're the first thing people see when they visit a site, so they're a no-brainer for boosting revenue.
160 X 600 Wide Skyscraper
These replaced the old-school 120 X 600 skyscrapers and have been a hit ever since. Stick them on the side of your page for better visibility, even when users scroll.
320 X 50 Mobile Leaderboard
These little ads might be small, but they pack a punch on mobile sites. They stick at the bottom of the page, so they're always in view as users scroll.
Where to Place Your Ads
You've got freedom in where you place your banners, but some spots work better than others.
Leaderboards are great at the top of pages since they're easy to spot. Rectangle ads fit nicely in text content and catch people's eyes as they read.
Before you decide, think about your site's layout and how your ads will look to your visitors. You don't want to ruin their experience with badly placed ads.
Wrapping Up
When it comes to making money from your site, choosing the right banner sizes is key.
They can seriously boost your revenue, especially when some sizes are in higher demand than others. Using the right size can make sure your ad gets seen and clicked on more!
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Designed to boost your website's revenue incrementally while maintaining your current networks and enhancing overall performance.
With DOT Publishers, you gain access to a platform integrating multiple income streams seamlessly. Without sacrificing UX!