Banner Ads: Types & Tips

Boost CTR and take care of UX

When it comes to online advertising, web banner size matters. The go-to size for most banner ads clocks in at 300 x 250 pixels.

But wait, there's more! Here's a rundown of the best banner ad sizes:

Desktop and Web:

• Sticky Ad: Footer or Header (728 x 90): our top performer!

• Leaderboard (728 x 90): top of web pages, demanding attention.

• Medium Rectangle (300 x 250): into content or sidebars.

• Large Rectangle (336 x 280): similar to medium.

• Skyscraper (160 x 600): ideal for sidebars.

Mobile:

• Sticky Ad: Footer or Header (320x50 or 320x100): our top performer!

• Mobile Leaderboard (320 x 50).

How to Boost CTR

Where you put your banner ads can make or break your online advertising game.

Let's explore some tips to boost those Click-Through Rates (CTR):

1. First off, placement is key. Stick those ads close to your content for maximum impact. Remember, above the fold is what you should be aiming for.

2. Less is more when it comes to ad numbers. Flood your site with ads, and you'll scare away both users and potential advertisers.

3. Know your audience like the back of your hand. Research their interests, their geos, and tailor your ads accordingly.

4. Keep those animations in check. A little movement can catch the eye, but too much can send users running for the hills.

5. Craft killer headlines and offer great incentives to reel users in.

Types of Ads

Source

1. Leaderboard: Make a bold statement with this top-of-the-page ad. It's impossible to miss, ensuring your message grabs attention right from the get-go.

2. Medium Rectangle: This ad seamlessly integrates into any webpage, delivering your message without disrupting the UX.

3. Skyscraper: Perfect for sidebars, it offers ample space to showcase your product or service without overwhelming the user.

4. Full Banner: It demands attention with its size, making it ideal for brands looking to make a statement and stand out from the crowd.

5. Button: Small but mighty, the button ad fits into tight spaces, maximizing your ad space without being intrusive.

6. Square: Perfect for showcasing images or videos, it's sure to grab the user's attention and drive engagement.

7. Wide Skyscraper: Strike the perfect balance between visibility and user experience with this wide format. It offers more space for content without blocking the main page.

8. Large Rectangle: Its prominence on the page ensures your message stands out, driving engagement and conversions.

9. Half Page Ad: Ideal for promoting products or services, it offers ample space for images, text, and videos to connect with your audience.

10. Mobile Leaderboard: Don't forget about mobile users! This compact ad size is tailor-made for smaller screens.

Tips for Your Best Ads

In a world of shorter and shorter attention spans, your banner ads need to work hard. Here's how to make them count:

• Know your audience inside and out – target with precision.

• Keep it simple – one clear message, one bold visual.

• Make that Call to Action (CTA) clear – action-oriented and benefit-driven.

• Embrace the power of motion – but don't overdo it.

• Don't forget about mobile – design for speed and style.

• Test, test, test – find what works and run with it.

• Invest in high-quality visuals – because first impressions matter.

DOT Publishers: Your Monetization Partner

Designed to boost your website's revenue incrementally while maintaining your current networks and enhancing overall performance.

You choose your ad units. Experience complete flexibility!

With DOT Publishers, you gain access to a platform integrating multiple income streams seamlessly. Without sacrificing UX!