Ads, Trends and Influencers
juggling with them all
Hi! 👋🏼
What we’re covering today:
Latest News in Digital Media Publishing
The Interview with the Senior Marketing Manager of Blockchain.com
Two Growth Hacks
Let’s dive in!
👉 Amazon Ads has launched Ad Relevance, an AI-driven tool unveiled at Cannes. It targets ads without cookies by analyzing real-time data, enhancing ad effectiveness across devices and stages of shopping. Advertisers benefit from lower costs and better results. (READ HERE)
👉 Do brands need to sound a bit brainless to make it big on TikTok? And if they do, is it worth it? Many brands try to fit in with TikTok trends, but not all succeed. The key? Authenticity. (READ HERE)
👉 Younger generations, raised on social platforms, are reshaping news consumption. Media needs to evolve beyond traditional formats to meet Gen Z and Gen Alpha's preferences for authenticity, digital integration, and community engagement. How does the future of news look like? (READ HERE)
👉 2024 challenge: using AI for efficient content creation while maintaining authenticity. Consumers get better and better at spotting AI-generated content and prefer more genuine, human-centric material. The main takeaway? Build trust with a personal touch. (READ HERE)
We speak and record conversations with CEOs, Founders, and Marketers in Web3.
We dive into top brands’ techniques and valuable strategies. From the very best in the space.
This week, we highlight Ioana's interview with Tom Phipps (Senior Marketing Manager at Blockchain.com).
Key Takeaways
UX: Figuring out why people aren’t into crypto yet and making it easier for them to start.
Getting New Users: Making crypto feel like a natural next step from modern fintech. Scaling in a way that makes crypto the next evolution in finance.
Adapting to the Market: Adjusting plans weekly based on what users think and market changes. Introducing a polling feature for feedback, creating content, and keeping users engaged.
Marketing Tips: Spend wisely and track what works. Keep checking if your marketing strategies are effective and be ready to switch things up.
#1 - Brief your influencers 🤝
When working with influencers, the happy middle way between strict guidelines and a chaotic rant is a creative brief.
Include a presentation of your product and highlight the benefits and the campaign objectives.
This will provide a great start, giving influencers enough freedom to craft their own script.
Learn more about the DOs and DON’Ts of influencer marketing.
#2 - Cold Email. Done Right 📧
Yes, starting conversations on social media is the new outreach method. But email still holds some power. If done right. Here are 3 things you should try:
Subject Lines: Make them sound like an internal email. ‘[Company] Weekly Plan’, ‘Q4 Updates for [Company]’. Go through your own Inbox. What’s the latest email you got from your boss?
CTA: No ‘jumping on a call’, no ‘visiting a website’, no ‘taking a look’. End your email with a question they could answer quickly. Opinion, advice, thoughts related to a pain point that you could potentially solve. ‘What’s the most difficult thing about setting up ads?’
Personal P.S.: It shows you did your homework. Mention something specific about them or their company to make the email feel tailored and genuine. ‘P.S. Loved your recent blog post on organic conversions. Really insightful!’
Something Fun
How We Can Help You Grow
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Cheers,
DOT Team
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